More and more like it hot

Heat Index Charts 3-13

Republishing a press release below describing two new indexes to track usage of 30 different hot peppers over time. Bottom line European and American markets are growing.  American’s are demanding hotter foods and buying more peppers.  Hot & Spicy is a growing trend here to stay. The fact that the Irish now have a Gourmet Hot Sauce is proof of that.

McCoy’s THIS has come to market in time to fill the demand.

Get yours today, then check out the below press release.

McCoy’s THIS – Thick Hot Irish Sauce – 8oz Hot )

Cheers……

 

Kalsec® HeatSync™ Heat Indexes Measure Significant Increases in
American and European Consumer Sentiment for Hot and Spicy Foods
KALAMAZOO, Mich., USA, March 5, 2013 –

In an effort to monitor consumer demand for hot and spicy foods, Kalsec® Inc. has developed two new indexes for the U.S. and European markets. Named the Kalsec® HeatSync™ Heat Indexes, these newly developed measurement tools follow usage of more than 30 different “hot” peppers. In collaboration with market data from Mintel’s Menu Insights and the Global New Products Database (GNPD), the U.S. Index evaluates more than 2,400 restaurant food and drink menus, while the EU Index measures new retail product introductions. “These indexes add another dimension to understanding the consumer’s continued desire for hot and spicy foods and beverages,” says Gary Augustine, executive director of market development for Kalsec®.

In 2012, the European HeatSync™ Heat Index (Fig 1 below) increased 16% and the U.S. Index (Fig 2 below) posted almost 8% higher levels than the prior year. The European Index has seen steady growth since 2007. The U.S. index has grown 21% since 2009. The habanero pepper continued to grow in popularity with above average index gains in both the EU and U.S. markets. The jalapeno and poblano peppers showed strong growth in the U.S. for 2012, while products with cayenne peppers increased in Europe. Snack foods showed the strongest 2012 category growth for hot and spicy foods both in the U.S. and European markets. Prepared meals and sauces provided continued growth over the last five years, particularly in the U.S. and Asian markets. “We not only see the consumer’s desire for hot and spicy foods increasing, but also the diversity of peppers and applications for which they are being used,” says Karen Buczek, Kalsec® product director of flavors. The index is named after the recently developed Kalsec® HeatSync™ Systems, designed to control the timing, intensity and location on the palate of heat (pungency) for specific application requirements. The Kalsec® HeatSync™ Heat Indexes will be updated and reported every six months and are available for viewing at www.kalsec.com.

Find the full Press Release here

In addition to HeatSync™ Systems, other Kalsec® heat management innovations include Szechuan pepper extract, ClearCap® Super Soluble capsicum, encapsulated extracts and a complete line of specialty peppers that includes ancho, chipotle, guajillo, habanero and jalapeno.

Kalsec® Inc. is a privately held producer and marketer of natural herb, spice and vegetable extracts for use in food, beverage and pharmaceutical applications. Selling and marketing in more than 70 countries worldwide, Kalsec® is dedicated to providing consistent and reliable products backed with unparalleled technical expertise. Founded in 1958, the company is headquartered in Kalamazoo, Michigan, with facilities in the United States, Europe and Asia.

For more information, visit www.kalsec.com.

 

 

 

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